Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/09/39-of-companies-are-increasing-investment-in-content-marketing-2017-b2b-content-marketing-trends/?utm_source=rss&utm_medium=rss&utm_campaign=39-of-companies-are-increasing-investment-in-content-marketing-2017-b2b-content-marketing-trends
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