The importance of physical touch points in marketing

In the world of marketing, the term ‘touchpoint’ refers to an interaction between customer and business that can be physical, sensory, or communicative.  Touchpoints are essential in the strides a business endeavours to make towards creating important connections with their customer base. Whether through physical human contact, through sensory means, or by way of a [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/the-importance-of-physical-touch-points-in-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-physical-touch-points-in-marketing