Bringing your customer communications into the 21st Century … White Paper

When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey. These traditional communications have historically been owned and compiled by IT and operations, while the social and digital channels [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/bringing-your-customer-communications-into-the-21st-century-white-paper/?utm_source=rss&utm_medium=rss&utm_campaign=bringing-your-customer-communications-into-the-21st-century-white-paper