New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work. Marketers are aware of the need for structured processes for managing work but struggle to implement them. • Just 30% of marketers report using Agile to [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/the-horror-show-of-frankenstein%e2%80%99s-marketer/?utm_source=rss&utm_medium=rss&utm_campaign=the-horror-show-of-frankenstein%25e2%2580%2599s-marketer
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