Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/brands-with-active-social-presence-%e2%80%98more-human%e2%80%99-trustpilot-research-reveals/?utm_source=rss&utm_medium=rss&utm_campaign=brands-with-active-social-presence-%25e2%2580%2598more-human%25e2%2580%2599-trustpilot-research-reveals
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