McGuigan Wines, the fourth-largest Australian wine brand in the UK, is gearing up for the launch of its new above-the-line campaign- ‘Bring a McGuigan’ The campaign encourages consumers to ‘Bring a McGuigan’ when faced with the challenge of choosing a wine, engaging them in a relatable way and breaking the traditional wine advertising mould. Featuring [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/07/bring-a-mcguigan%e2%80%99-arrives-on-our-screens-in-september/?utm_source=rss&utm_medium=rss&utm_campaign=bring-a-mcguigan%25e2%2580%2599-arrives-on-our-screens-in-september
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