5 killer ways to market your hardware startup

If you are looking to launch your hardware startup, it can be difficult to reach people. Even when you have a product you are immensely proud of, it can still be very difficult to reach out to an audience and convince them that you have products and services that they need.

Obviously, you need to have a product you believe in as a starting point, but from here, it is vital that you market your venture as best you can.

We know this is an area that many people and firms struggle with, so we are pleased to offer 5 killer ways to market your hardware startup.

Run an affiliate program

If you don’t like the idea of marketing your product, get other people to market the product for you. This is where affiliate marketing comes in, and it is an excellent idea for firms who want to make sales but who don’t have the time or confidence to market their products and services.

Yes, you will pay a commission to your affiliates but this only happens when you make a sale. Therefore, you are driving money into your company but you are also creating a name for yourself and placing yourself in front of people, so this is a cost that many companies find is worth bearing with.

Reach out to influencers

In the present day, influencers have a huge role to play in promoting products and creating brand awareness. You need to find people who have influence in your field or who appeal to people you are looking to sell to.

You then need to contact these people and ask if they would be willing to review or promote your product or service for you. This will likely cost a fee but it is an advertising cost and it may help you reach a lot more people than you would do from other methods.

Provide test products for review

Word of mouth reviews is hugely important for companies in the tech sector. If you are new to people, they may not wish to buy from you until they see reviews from previous users. Therefore, you need to get your products out to users first and then hope these reviews will provide you with social proof that you have a product people need to buy.

If you’re looking to reach out to people, make sure you have the equipment you need to manage the process, and you can get what you need from mynextbox.

Run competitions on social media

An excellent way to gain attention and interest these days is to run a competition on social media. Give away a few pieces of kit or equipment as a prize on social media, with the terms and conditions of entry requiring people to engage and interact with you. This will raise awareness of your product or services, and you can showcase what you offer along the way.

Go to a trade fair

It may be that booking a stand or stall at a trade fair and meeting relevant people while you showcase what you offer is the best way to develop an audience and make sales.

Marketing is essential for hardware startup companies and these five killer tips should help you get started in selling to your audience.

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from TheMarketingblog http://www.themarketingblog.co.uk/2019/03/5-killer-ways-to-market-your-hardware-startup/