3 tips to resize marketing videos more effectively

From time to time you will probably find yourself having to resize your marketing videos.

In some cases it may be to prepare them to be uploaded to different platforms, while in others it may be to create different versions that are optimized for certain resolutions.

It is important that you are able to not only resize your marketing videos – but do so effectively. What that means is you need to be able to alter their resolution without affecting their quality more than is avoidable.

That can be a bit difficult, however there are a few tips that could help you immeasurably:

• Record in a higher resolution than is required

If feasible it is always best to record your marketing videos in a higher resolution than is required. That will provide you with more options to resize your videos, most notably the fact that you’ll be able to resize it by cropping it significantly without affecting its quality.

To be honest this is one of the reasons to shoot videos in 4K, if you have the equipment for it. The additional resolution will ensure that you can resize your videos as and how you need while maintaining their quality.

• Sometimes a bit of stretch isn’t a bad thing

In general you will want to avoid ‘stretching’ your video when you resize it to use a different aspect ratio. However as much as that is sound advice, you should know that it isn’t a hard and fast rule.

It is important to evaluate each of your marketing videos on a case by case basis. Sometimes stretching your video a little bit won’t be that noticeable, and it could help you to avoid having small black bars letterboxing or pillarboxing the video.

Similarly it may allow you to crop your video better and avoid forcing you into cropping out too much of it.

• Do not discard the original video files

The one truly hard and fast rule when you resize marketing videos is: Do not discard the original video files. Regardless of the size they’re in, they represent the best overall quality of your video, and it is important to preserve them.

If at any point in the future you need to resize your video once more, you should revert to the original video files. That can help to ensure the quality of your marketing videos doesn’t gradually deteriorate over time.

Be sure you weigh your options carefully when you want to resize any marketing videos and determine whether it is best to crop, letterbox or pillarbox, or even stretch the videos slightly to fit. One easy way to get a sense of your options is to use Clideo’s Resize Video app, for example.

Seeing as it is likely you will have to periodically resize your marketing videos to cater to different platforms and devices, it is best if you find a workflow that you’re comfortable with. The tips above can help on that front if you use them to ensure that your workflow can resize videos more effectively.

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from TheMarketingblog http://www.themarketingblog.co.uk/2019/03/3-tips-to-resize-marketing-videos-more-effectively/