The new Google’s core algorithm update and other SEO trends

When it comes to both global and local SEO, it is imperative to stay updated; otherwise, it would be difficult to tell what’s hot this year and what’s not.

Though you might have been an SEO guru in the past, you probably weren’t ready for the new SEO trends this year including the bomb that Google dropped on August 2018. Yes, the new Google’s core algorithm update.

If you are a local SEO firm that wants to stay ahead of the curve and get noticed by both small and authoritative companies, you have to understand all the technicalities regarding local SEO.

Without the required knowledge, it would be next to impossible to help your clients rank high in search engines and ultimately gain more customers.

So, want to help your clients rank their local businesses high in Google, Bing and other search engines? There are tactics that you must implement. Here’s an overview of local SEO tactics that a top SEO company in Chester utilises:

Google My Business, Apple Map & Bing Places Optimisation

These are perhaps the quintessence of local SEO ranking. Without GMB (Google My Business) it is impossible for a business to appear on local map listings in the SERPs (Search Engine Results Pages). However, while setting up and optimising Google My Business is arguably the most crucial part, an SEO company should not forget about Apple Maps and Bing Places listings.

After all, Bing has an approximately 20% share of all online searches. When setting up GMB, Bing Places, and Apple Maps, it is imperative to make sure that all the information provided is accurate and consistent across all citations on the internet.

Local Link Building

Previously backlinks have always been among the top search engine ranking factors for most of the search engines. And this hasn’t changed in 2018. However, while high-quality backlinks are crucial, it is vital that you remember local links.

Obtaining local links isn’t child’s play, it requires some serious effort including participating in local community events, local sponsorship, being active in local news and social media. A local SEO company should help its clients build a strong base of local links when building local NAP citations.

Local Directories

Another tactic utilised by SEO companies to help local business redefine their SEO strategy is through appearing in local directories. How should an SEO firm make people find its clients? It’s straightforward; it should secure a spot for its clients in local directories. People use local directories to narrow down a search and get info regarding local businesses.

Moreover, it is an excellent way for a company to secure local links. To help clients get this links, a top SEO company should register the firm it works for with local business directories and also ensures that the firm’s profile is complete and regularly updated. Local directories help bring a business more profitable traffic.

Keyword Research

A savvy SEO company understands how vital keyword research has always been and continues to be for search engine optimisation. The thing is, when people search online they use keywords. Therefore, an SEO company would clearly want its client’s keywords to pop up for local keyword searches. Here are some tactics used for keyword research:

• Brainstorming a company’s Service In Locations (SILs)
• Looking for ideas through Google autocomplete
• Keyword modifiers
• Google keyword planner
• Local keywords
• Longtail keywords
• Researching what keywords a company’s competitor rank for

The goal of any SEO company is to ensure that its clients appear at the top of search engine results pages for the keywords related to the business.

Mobile Optimisation

In previous years, every SEO expert was emphasising on mobile optimisation. A recent survey revealed that 56% of on-the-go mobile searches have local intent. Therefore, it is essential for a business to have high rankings in search engine results for mobile devices. A seo service will ensure that a client’s website is mobile friendly.

Want to take local SEO to the next level? There is no shortcut. In fact, Google dropped yet another update that penalises websites that fail to be 100% mobile friendly.

Optimise website for mobile users since more and more consumers use mobile devices to search for nearby companies, and avoid the penalty from Google.

Without an effective local SEO campaign, a business cannot rank high on search engine results pages. While the tactics mentioned above have been tested and proven to be effective, they are just but the tip of the iceberg. When it comes to local SEO, there’s a lot to do.

With so many potential clients turning to local SEO, it is imperative for a reputable top search engine optimisation company to stay on top of its game and ensure that it makes use of effective local SEO tactics.

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— Will Corry (@slievemore) October 15, 2018

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from TheMarketingblog http://www.themarketingblog.co.uk/2018/11/the-new-googles-core-algorithm-update-and-other-seo-trends/