Online marketing trends that are huge this year .. exclusive

Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don’t stay the same for long. You might question how you even managed before Facebook or Twitter.

But remember, even the top platforms are relatively new, and changing all the time. What sets the standard one year doesn’t tend to remain for long.

We’re going to look at some of the top social media trends for 2018 to see where the industry is heading along with some of the changes that have started to become universal.

Continued growth of messaging apps

While Facebook and other social profile networks take the headlines and make the most money, they’re actually arguably on the decline when compared to messaging apps. Social messaging has taken a huge leap in the last couple of years and it looks set to continue to do so.

Proliferation of older users

Some corners of social media used to be for young people, but that’s not the case anymore. With social media now reaching older people and with current users growing older, the stats continue to move towards a more even spread amongst age-groups.

Social media marketing

While social media used to be just for keeping in touch with friends or celebrities, it’s also become a hugely important marketing tool for many businesses. This kind of marketing reach was previously unheard of with other platforms, and successful SEO firms are now using it alongside more traditional methods to help promote online businesses.

While social media is huge for marketing, it’s not the be-all, end-all. If you want to make the most of your business online, you could also use a high-quality guest posts service to get your brand out there.

Mobile usage

The huge growth in mobile use has occurred alongside the growth of social media in the last few years. They’ve both actually played a role in each other’s success. More and more people are now only using their mobile to interact with social media, and this trend looks set to continue.

Growth of Instagram

Facebook used to be the number one social media player in town – but things are changing. Actually, in some demographics and age groups, Instagram is now the most used platforms. More and more people are finding it easy to simply share snaps than go through the whole Facebook process. However, Facebook is still hugely important for many, and they’ll be trying to recapture some of the market share from the younger crowd soon enough.

Platforms look for new revenue streams

Despite huge, often billion-strong userbases – some social media platforms like Twitter have struggled to find a way to make a good profit. This struggle looks set to continue as many platforms look for new ways to monetize their traffic and secure their financial future.

Live streaming

Instead of simply filming a video and uploading it, apps like Twitter’s Periscope have given users the ability to live stream themselves. Facebook recently joined the party with Facebook live. Live streaming looks set to continue to grow in popularity over the next few years as people look for new ways to share their lives.

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from TheMarketingblog http://www.themarketingblog.co.uk/2018/09/online-marketing-trends-that-are-huge-this-year-exclusive/