How marketing strategies are influenced by digital tech

Most areas of business have in some way been influenced by digital tech and marketing is no different. While traditional marketing strategies, which often involved commercials on television and radio or in print in newspapers and magazines, served industries very well, the digital age is taking over.

Digital tech has had a positive impact so far on marketing, with its influence enhancing what companies are able to achieve with their strategies.

One of the main positives to digital tech influencing marketing strategies is that it has managed to bring all parties a lot closer together. Previously, you could say that the relationship between a business and their target audience wasn’t a personal one, but thanks to social media that has all changed. Marketing strategies can now be tailor made for an audience, giving it that personal touch, which will make them much more successful in the long run. This is indeed the case for many successful companies in the online gaming business with bespoke offers pointed to a specific segment of their membership.

Technology also offers the opportunity for brands to get their message out a lot quicker too. Whether it’s the latest product, service or offer, potential customers will be aware of the latest happenings thanks to social media, push messages or even emails and text messages. Issues can also be resolved a lot quicker too, thanks to the influence of digital tech; meaning that calling up and being kept on hold is no longer a necessity if somebody wishes to get a matter resolved.

What’s key when it comes to marketing is knowing what’s working and what isn’t. This has seen big data become extremely important in the business world, with over 40% of companies believed to be using it to their advantage. Big data can allow a business to find out a whole raft of information such as what their customer’s like and don’t like and who they should be targeting when it comes to marketing. This allows for much improved efficiency, while also saving a business a lot of money in the long run.

With digital tech advancing all the time, the newest kids on the block so to speak are virtual reality and augmented reality. We saw the latter take off when Pokémon Go took the world by storm and since then many brands have adopted this piece of tech which combines the real world and a virtual one. Ikea for example has used it brilliantly to allow customers to plan their rooms virtually, before any new furniture or features are installed.

Using the latest technology is always going to be a big draw for potential customers, especially from a marketing perspective, as they love to see innovation and to try out the latest tech too. The influence from digital technology where marketing strategies are concerned is very apparent right now, but you could suggest it’s still in its infancy.

There’s a lot more still to come, so it’s vital companies stay up to date with the latest, or they could find themselves left behind as we head further into a digital world.

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from TheMarketingblog http://www.themarketingblog.co.uk/2018/09/how-marketing-strategies-are-influenced-by-digital-tech/