Big important opportunity [from South Africa] for the UK supermarkets. Which supermarket will be the first to trial it?
- Pick n Pay SA has introduced compostable supermarket bags on Tuesday.
- The bags are made of vegetable matter such as maize and potato starch.
- It takes between three to six months to decompose, compared to 500 to a thousand years for a typical plastic bag decompose.
- Many thanks to Cheryl De Beyer for the tip off.
Pick n Pay introduced South Africa’s first compostable supermarket bags at its V&A Waterfront store, Cape Town, on Tuesday. The bags will only be available on Tuesday (in celebration of International Plastic Bag Free Day), but a nationwide roll-out is planned.
A typical plastic bag takes between 500 to a thousand years to decompose.
“It isn’t unheard of now for shoppers to prefer one supermarket brand over another, purely because they express a serious commitment to recycled content in packaging or encourage their shoppers to bring their bags every time they shop.”
READ: These shops won’t offer any plastic bags today
Pick n Pay’s director for transformation Suzanne Ackerman-Berman said the new bags are strong and can be reused – similar to normal plastic bags.
“The important difference is that these trial bags are also home compostable,” Ackerman-Berman said.
“They are designed to collect organic waste, such as your kitchen scraps, and will compost with the organic waste in a home compost environment.”
She said the bags still need to be tested before Pick n Pay can introduce it nationwide.
“Currently, for example, there are no integrated large-scale composting facilities available.”
The post An idea for our supermarkets : This ‘plastic’ bag can be used as compost in your garden appeared first on TheMarketingblog.
from TheMarketingblog http://www.themarketingblog.co.uk/2018/08/an-idea-for-our-supermarkets-this-plastic-bag-can-be-used-as-compost-in-your-garden/
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