Recently the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons £10,500 for sending out emails to people who had already unsubscribed from their communications. Following a complaint from a disgruntled recipient the ICO’s investigation found that between October and November 2016, 200,000 emails entitled ‘Your Account Details’ were sent out inviting customers to amend [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/08/107612/?utm_source=rss&utm_medium=rss&utm_campaign=107612