A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK senior marketers, commissioned by Callcredit Information Group, also found that 80% [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/01/research-marketers-spend-almost-one-day-a-week-grappling-with-data-information/?utm_source=rss&utm_medium=rss&utm_campaign=research-marketers-spend-almost-one-day-a-week-grappling-with-data-information
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