Brand recognition can increase by over 40% with commuters taking the product to work and having it on their desk,” says Sally Durcan, MD Hotcow

Hotcow have been appointed with the task of giving away 1 million samples during January to raise awareness about Graze’s on-the-go range available at retailers. They will be giving away a sample of the veggie protein power snack, one of the brand’s best-selling varieties. January is a key period for people to re-evaluate healthy eating [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/01/brand-recognition-can-increase-by-over-40-with-commuters-taking-the-product-to-work-and-having-it-on-their-desk-says-sally-durcan-md-hotcow/?utm_source=rss&utm_medium=rss&utm_campaign=brand-recognition-can-increase-by-over-40-with-commuters-taking-the-product-to-work-and-having-it-on-their-desk-says-sally-durcan-md-hotcow