New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population. They also index particularly high on home entertainment devices such as video game consoles, smart [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/03/new-mums-are-much-more-connected-verto-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=new-mums-are-much-more-connected-verto-analytics
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