IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/mobile-ads-they-dont-have-to-be-amazing-they-just-have-to-be-right-iab-uk-research/
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