A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US. The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/black-friday-mobile-shopper-data-from-adjust/?utm_source=rss&utm_medium=rss&utm_campaign=black-friday-mobile-shopper-data-from-adjust
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