Is PR an art or a science? Wildfire has launched its own lab — a new initiative to focus on providing some answers to this enduring conundrum. A crack team of Wildfire’s scientific “experts” will take a closer look at PR effectiveness through a series of novel experiments, all conducted under strict lab conditions of [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/wildfire-launches-new-labs-initiative-to-%e2%80%98prove%e2%80%99-the-value-of-pr/?utm_source=rss&utm_medium=rss&utm_campaign=wildfire-launches-new-labs-initiative-to-%25e2%2580%2598prove%25e2%2580%2599-the-value-of-pr
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