The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. Mobile now accounts for 43% of digital advertising Driven by the rise in popularity of people watching online video, advertisers spent more on video [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/online-video-overtakes-banner-ad-spend-for-first-time-pwciab/?utm_source=rss&utm_medium=rss&utm_campaign=online-video-overtakes-banner-ad-spend-for-first-time-pwciab
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