Mobile contributing to declining ad viewability levels Non-viewable ads costing advertisers around £750 million The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. In the first quarter of 2017, the proportion of banner ads served that met [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/non-viewable-ads-costing-advertisers-around-750-million-meetrics/?utm_source=rss&utm_medium=rss&utm_campaign=non-viewable-ads-costing-advertisers-around-750-million-meetrics
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