Lack of data science skills presents major barrier to brands forming deep customer relationships

A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing. Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/lack-of-data-science-skills-presents-major-barrier-to-brands-forming-deep-customer-relationships/?utm_source=rss&utm_medium=rss&utm_campaign=lack-of-data-science-skills-presents-major-barrier-to-brands-forming-deep-customer-relationships