Aunt Bessie’s prioritises shopper marketing with Initials appointment

    Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand.   The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/aunt-bessie%e2%80%99s-prioritises-shopper-marketing-with-initials-appointment/?utm_source=rss&utm_medium=rss&utm_campaign=aunt-bessie%25e2%2580%2599s-prioritises-shopper-marketing-with-initials-appointment