The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers. It [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/03/new-analysis-proves-value-of-trusted-media-brands-for-advertisers-in-era-of-fake-news-and-increased-focus-on-campaign-effectiveness/?utm_source=rss&utm_medium=rss&utm_campaign=new-analysis-proves-value-of-trusted-media-brands-for-advertisers-in-era-of-fake-news-and-increased-focus-on-campaign-effectiveness
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