Viewability situation “not really improving” UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics. In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/01/advertisers-wasted-over-600m-on-non-viewable-ads-last-year-meetrics/?utm_source=rss&utm_medium=rss&utm_campaign=advertisers-wasted-over-600m-on-non-viewable-ads-last-year-meetrics
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