Tim Aldiss writes for Four Broadgate, a financial services and higher education public relations (PR) agency. Modern marketing and PR increasingly seems to work on overdrive. Gone are the days when campaigns could be comfortably planned with lead times measured in months. The speed with which digital marketing and other disciplines can show results means [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/11/the-marketing-mistake-of-prioritising-the-future-over-the-present-tim-aldiss/?utm_source=rss&utm_medium=rss&utm_campaign=the-marketing-mistake-of-prioritising-the-future-over-the-present-tim-aldiss
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