The top award is for best Brand eXchange Power all across the Consumer Journey. This is for the brand which, in the judges’ analysis, has the most positive series of propositional and activational interactions with consumers, at every point on the consumer journey. The prize for the winning brand is a Brand eXchange Power survey, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/04/research-tx%e2%80%99s-exchange-awards-celebrate-the-best-marketing-of-brands/?utm_source=rss&utm_medium=rss&utm_campaign=research-tx%25e2%2580%2599s-exchange-awards-celebrate-the-best-marketing-of-brands
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